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creator economy

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YouTube star MrBeast, fresh off his experiment with Elon Musk’s X, debuts on Chinese streaming platform Bilibili: ‘It’s going to be a fun ride’
Tech
YouTube star MrBeast, fresh off his experiment with Elon Musk’s X, debuts on Chinese streaming platform Bilibili: ‘It’s going to be a fun ride’
By Zheping Huang and BloombergJanuary 23, 2024
X owner Elon Musk.
Tech
Elon Musk responded to accusations that something ‘shady’ helped MrBeast earn $263,000 on X, but creators are still puzzled
By Alexandra SternlichtJanuary 23, 2024
Top creator agent is optimistic despite YouTube’s recent layoffs and broader industry tumult: ‘If you can tell a story, the world is your oyster right now’
Newsletters
Top creator agent is optimistic despite YouTube’s recent layoffs and broader industry tumult: ‘If you can tell a story, the world is your oyster right now’
By Alexandra SternlichtJanuary 19, 2024
How TikTok influencers turned a Salvation Army gift-giving program into this holiday season’s viral trend
Tech
How TikTok influencers turned a Salvation Army gift-giving program into this holiday season’s viral trend
By Rachyl JonesDecember 27, 2023
Hannah Williams of Salary Transparent Street
Personal Finance
A 26-year-old content creator explains why she gave herself a $75K pay cut to eschew a get-rich-quick mentality: ‘As long as the bills are paid, I’m happy’
By Jane ThierNovember 29, 2023
The death of TikTok’s $2 billion Creator Fund is stoking fears among influencers about the value of short-form videos on the platform
Tech
The death of TikTok’s $2 billion Creator Fund is stoking fears among influencers about the value of short-form videos on the platform
By Alexandra SternlichtNovember 29, 2023
A view of a personalized Spotify Wrapped 2023 dashboard.
Lifestyle
Spotify Wrapped 2023 just dropped—these are the artists and songs that made it big this year
By Chloe TaylorNovember 29, 2023
Caspar Lee, influencer turned tech investor
Conferences
‘People are posting a lot less on public social media’: Creator economy investor says the old web is gone, replaced by ‘people who are professionally entertaining you’
By Paolo ConfinoNovember 27, 2023
A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month
Tech
A Spanish agency became so sick of models and influencers that they created their own with AI—and she’s raking in up to $11,000 a month
By Ryan HoggNovember 23, 2023
TikTok's CEO
Tech
TikTok is killing its $2 billion Creator Fund that paid viral stars pennies for hit short videos
By Alexandra SternlichtNovember 6, 2023
Beautiful teenage girl standing next to neon light and listening music
Success
Gen Z is making career moves based on TikTok advice. They say it’s working for them
By Jane ThierNovember 2, 2023
Photo of Babs Costello
Success
Grandma and grandpa are taking over TikTok: Retired boomers find success and fame in the app made for Gen Z
By Chloe BergerOctober 22, 2023
Meta’s AI characters played by celebrities like Charli D’Amelio and Tom Brady are dissing the products and brand sponsors they work with in real life
Tech
Meta’s AI characters played by celebrities like Charli D’Amelio and Tom Brady are dissing the products and brand sponsors they work with in real life
By Alexandra SternlichtOctober 3, 2023
Love Is Blind's Deepti Vempati and Natalie Lee
Success
We quit our six-figure jobs after joining ‘Love is Blind’ and now make 3x our salaries as influencers 
By Rachel Ventresca and Alice BarlowSeptember 21, 2023
TikTok’s hidden ‘Ozempic economy,’ where weight-loss influencers trade referrals for drug discounts and cash
Tech
TikTok’s hidden ‘Ozempic economy,’ where weight-loss influencers trade referrals for drug discounts and cash
By Alexandra SternlichtSeptember 19, 2023
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Most Popular
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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