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McLaren's British driver Lando Norris (front) leads the pack as he drives at the start of the Formula One Singapore Grand Prix.
Success
LVMH signs major sponsorship deal with F1, replacing Rolex
By Angelina Rascouet, Andy Hoffman and BloombergOctober 2, 2024
Fernando Alonso, Adrian Newey, Lawrence Stroll, and Lance Stroll of the Aston Martin F1 Team pose together at a press conference held at Aston Martin Headquarters in Silverstone, England, on September 10, 2024.
Lifestyle
Aston Martin F1 signs star engineer Newey in bid to win title
By Jamie Nimmo and BloombergSeptember 10, 2024
Olivia Rodrigo performs at the Olivia Rodrigo "GUTS" World Tour at the Kia Forum
Finance
American Express is using Olivia Rodrigo concerts and F1 to attract Gen Z in Europe
By Ryan HoggAugust 19, 2024
Max Verstappen of Netherlands, Oracle Red Bull Racing, portrait during the Formula 1 Rolex Australian Grand Prix of FIA Formula One World Championship from 30th of March to 2nd of April, 2023 on the Albert Park Circuit, in Melbourne, Australia. (Photo by Gongora/NurPhoto via Getty Images)
Retail
Rolex downturn? LVMH’s ‘smaller’ Swiss watch brand grapples with Rolex over $150 million Formula 1 sponsorship deal
By Andy Hoffman, Angelina Rascouet and BloombergJuly 24, 2024
James Barclay, Team Director, Jaguar TCS Racing, celebrates winning the Team Championship on the podium during the London E-Prix, round 16 of the 2024 FIA Formula E World Champsionship at ExCel London on July 21, 2024 in London, England.
Lifestyle
Jaguar Land Rover built the world’s best electric race car. Here’s how they plan to put that tech into tomorrow’s EVs
By Ryan HoggJuly 24, 2024
How Aston Martin leans on IT to give Formula One drivers an edge
Newsletters
How Aston Martin leans on IT to give Formula One drivers an edge
By John KellJuly 3, 2024
Formula 1 race cars on a track
Tech
Formula 1 and Amazon debut AI ‘Statbot’ to personalize broadcasts as often-predictable races end up with Max Verstappen winning
By Mark Mann and BloombergJune 23, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Leadership
Susie Wolff is upending F1’s ‘boys club’ with an all-female racing empire
By Rachel VentrescaJune 23, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Success
After making Formula 1 history, Susie Wolff is paving the sport’s on-track gender revolution: ‘I live with my elbows out’
By Sasha RogelbergJune 22, 2024
Susie Wolff, wearing a pink suit, smiles in front of a brown background.
Success
F1 Academy’s managing director brings a full-throttle mentality to her race-day routine—which usually has no breaks: ‘I’m pretty good at running on adrenaline’
By Sasha RogelbergJune 21, 2024
Charlotte Tilbury hugs a female race car driver.
Lifestyle
Charlotte Tilbury’s beauty brand made Formula 1 history. Now the ‘adrenaline junkie’ is upending the sport with race-day makeup touch-ups and lipstick-colored cars
By Paolo ConfinoJune 10, 2024
Lewis Hamilton and Valtteri Bottas
Lifestyle
Formula 1 wants Monaco to shell out more to host opulent Grand Prix
By Thomas Buckley, Hannah Elliott and BloombergMay 21, 2024
Bernie Ecclestone and his wife Slavica attend the Audi Night party at the Hotel Tenne on January 20, 2006.
Success
Ex-wife of British F1 billionaire Bernie Ecclestone sets up family office to manage her $881 million divorce settlement
By Ryan HoggMay 16, 2024
Ken Griffin Jeff Bezos
Success
Billionaires sipped wine, noshed on caviar at lavish Formula 1 gala that included Goldman CEO David Solomon, Elon Musk and investor Nelson Peltz
By Felipe Marques and BloombergMay 6, 2024
Charles Leclerc of Monaco and Ferrari and racing superstar, Lewis Hamilton
Tech
The transition to electrification ramps up as Ferrari unveils a $423,000 sports car to rival BYD’s electric supercar
By Hannah Elliott, Daniele Lepido and BloombergMay 3, 2024
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