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Gen X

Page 8 of 14
The serial entrepreneur behind Merit, Versed, and Cameron Diaz’s Avaline found repeat success by targeting the ‘xennial’ female shopper
Newsletters
The serial entrepreneur behind Merit, Versed, and Cameron Diaz’s Avaline found repeat success by targeting the ‘xennial’ female shopper
By Emma Hinchliffe and Nina AjemianOctober 7, 2024
Gen X man sits at desk frustrated.
Newsletters
Here’s why Gen X is the most overlooked generation in the workplace
By Emma BurleighOctober 7, 2024
Illustration of man balancing large egg on top of pile
Personal Finance
Gen X was supposed to be the economy’s safety net—now they’re the ‘struggling middle child’ balancing retirement and paying for adult children
By Eleanor PringleOctober 5, 2024
Baby boomers—not Gen Z—are now the main generation holding down multiple jobs to make ends meet
Success
Baby boomers—not Gen Z—are now the main generation holding down multiple jobs to make ends meet
By Orianna Rosa RoyleOctober 3, 2024
An older couple on a boat looking out to sea
Success
Boomers are the wealthiest generation that’s ever lived—and millennials are the ‘biggest losers’ thanks to economic crises
By Eleanor PringleOctober 3, 2024
Employee is disappointed at work.
Newsletters
Most employees wish they were more appreciated at work and it’s hurting employee engagement
By Emma BurleighOctober 2, 2024
Gen Z workers talk together at the office.
Newsletters
Gen Z workers mystify their bosses—Here’s what they really want in the workplace
By Azure Gilman and Emma BurleighSeptember 27, 2024
In a week of back-to-back housing data, here’s what you need to know
Finance
In a week of back-to-back housing data, here’s what you need to know
By Alena BotrosSeptember 26, 2024
An older man sits in front of a computer with his head in his hand.
Success
Fearing Gen Z is keeping them out of tech jobs, older workers are filing age complaints in droves
By Sasha RogelbergSeptember 26, 2024
A group of teens looks down at their phones.
Tech
Gen Z moves on from ‘Googling’—TikTok emerges as the new search engine
By Sasha RogelbergSeptember 10, 2024
Half of all households in the country can’t afford a normal starter home
Finance
Half of all households in the country can’t afford a normal starter home
By Alena BotrosAugust 30, 2024
Photo of Damola Adamolekun
Success
Red Lobster’s new leader is a millennial Wall Street fave who doesn’t believe in work-life balance
By Chloe BergerAugust 26, 2024
Thanks to feedback from Elmo’s January 2024 post on X that asked how everyone was doing, Sesame Workshop and the Harris Poll launched their inaugural State of Well-Being Report.
Mind
COVID is negatively impacting Americans’ mental health, reveals Elmo-inspired survey
By Lindsey LeakeAugust 22, 2024
Mature man doing working at home
Personal Finance
More boomers and Gen X turn to phased retirement amid inflation, health worries
By Alicia AdamczykAugust 22, 2024
McDonald’s Barbie and Shrek adult Happy Meal toys are going for $100 on eBay
Lifestyle
McDonald’s Barbie and Shrek adult Happy Meal toys are going for $100 on eBay
By Sydney LakeAugust 19, 2024
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Most Popular
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggsplaceholder alt text
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998placeholder alt text
By Nick LichtenbergJuly 3, 2026
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study findsplaceholder alt text
By Sasha RogelbergJuly 2, 2026
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