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A woman holds a colorful pink and green Birkin bag in front of her legs.
Retail
Gen Z’s reality check: Birkin resale prices slump as aspirational luxury takes a hit
By Sasha RogelbergDecember 17, 2025
A guest wears a white and black tie and dye print pattern fur oversized coat, a neon pink long blazer jacket, black tights, a neon pink shiny leather crocodile print pattern Birkin handbag from Hermes, diamonds rings, black pointed pumps heels shoes , outside Zuhair Murad, during Paris Fashion Week - Haute Couture Spring Summer, on January 25, 2023 in Paris, France.
Retail
Birkin bags can double in value in 5 years. An Hermès expert explains why it’s a better investment than gold
By Jasmine LiDecember 15, 2025
Rich woman lounging on boat
Success
The wealthy 1% are turning to new status symbols that can’t be bought—and it’s hurting Dior, Versace, and Burberry
By Emma BurleighDecember 3, 2025
Axel Dumas, wearing a black suit, standing in front of a podium onstage
Retail
Hermès CEO says the booming Birkin resale market prevents the luxury brand from serving its ‘real customers’: ‘It doesn’t make me feel in a good mood’
By Sasha RogelbergJuly 31, 2025
Jane Birkin
Success
Jane Birkin’s original Birkin bag breaks records with $10 million sale in Paris auction
By Ashley Lutz and Fortune IntelligenceJuly 10, 2025
The first ever Birkin bag—born in 1984 at the request of actress Jane Birkin for a bag designed for motherhood—heads to auction
Retail
The first ever Birkin bag—born in 1984 at the request of actress Jane Birkin for a bag designed for motherhood—heads to auction
By AFPJune 6, 2025
Hermes Birkin Bags displayed
Success
Gen Z women are being sold a risky dream: the realities behind ‘investing’ in designer bags like the Hermès Birkin
By Preston ForeMay 4, 2025
Presentation to the public of a rare Hermès bag
Finance
Hermès confirms plans to hike prices on its $10,000 bags in response to U.S. tariffs
By Prarthana PrakashApril 17, 2025
Karin Teigl seen wearing Loewe blue sunglasses, Louis Vuitton dark blue denim logo print pattern jacket, gold / silver jewelry, Saint Laurent black cotton shirt, Zara black fabric long skirt, Louis Vuitton black / white leather loafer, Hermès light green leather Kelly bag with a
Retail
Hermès leapfrogs LVMH to become Europe’s most valuable luxury company after the Louis Vuitton owner reported downbeat results
By Prarthana PrakashApril 15, 2025
Hermes store on Bond Street on 28th August 2024 in London
Success
Hermès is nearly 200 years old—but its relentless growth makes it ‘an old lady with startup issues,’ its artistic director says
By Prarthana PrakashMarch 28, 2025
An employee works in the new leather goods workshop of French high fashion luxury goods manufacturer Hermes
Success
Hermès gives staff a near-$5,000 bonus amid luxury boost—but it’s still not enough to buy one of the brand’s famous handbags
By Eleanor PringleFebruary 17, 2025
people walking outside hermes store
Retail
Hermès’s stunning success raises the question: What’s everyone else in luxury doing wrong?
By Prarthana PrakashFebruary 14, 2025
Axel Dumas
Retail
Hermès boss doesn’t like the company being compared to archrival LVMH, which once tried to buy the Birkin bag maker
By Prarthana PrakashJanuary 8, 2025
Woman carrying a genuine Birkin handbag
Lifestyle
Walmart is selling a $78 dupe of the Hermès Birkin bag that fans say is so realistic it makes the expensive one obsolete
By Sydney LakeDecember 31, 2024
Two women walk through Berlin, one carrying a Birkin bag
Success
Hermès dynasty heir insists $10,000 bags aren’t expensive
By Eleanor PringleDecember 17, 2024
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Success
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Big Tech
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By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
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