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Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
Tech
MrBeast told Mark Zuckerberg the first thing he would change if he ran Meta—and the CEO agreed
By Eleanor PringleMarch 28, 2025
AI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money
Commentary
AI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money
By Sunny DhillonMarch 24, 2025
Valerie Chapman.
Success
A 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok
By Emma BurleighMarch 16, 2025
Fernando Fernandez
Leadership
Unilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’
By Prarthana PrakashMarch 11, 2025
YouTube’s biggest star MrBeast makes more money from chocolate than videos
Finance
YouTube’s biggest star MrBeast makes more money from chocolate than videos
By Lucas Shaw, Aisha Counts and BloombergMarch 11, 2025
YouTuber Jimmy Donaldson, known as Mr. Beast.
Success
MrBeast is the world’s top YouTuber with an $85 million empire—but he says the average person ‘would be miserable’ living his life
By Emma BurleighMarch 6, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
Success
MrBeast says he built his $700M YouTube empire on the ‘purple cow effect’
By Eleanor PringleFebruary 21, 2025
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
Commentary
Gen Z teens tell us why they stopped trusting experts in favor of influencers on TikTok
By Iman PabaniFebruary 14, 2025
Jake Paul sits among of a row of people, looking up
Politics
More than 7,400 influencers applied for White House press credentials after Trump administration calls for ‘new media voices’
By Sasha RogelbergJanuary 31, 2025
Students attend a class on media literacy at the Hiidenkiven Koulu school on November 19, 2024 in Helsinki, Finland.
Tech
Finland teaches 6-year-olds how to spot disinformation—and they might be better at it than you
By AFP and Hallie SteinerJanuary 29, 2025
TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
Success
TikTokers confessed the lies they used to get millions of followers before the U.S. blackout: Now they’re backtracking as angry fans blast their fake videos
By Orianna Rosa RoyleJanuary 21, 2025
Young man and woman stand in front of ring light camera to record video
Lifestyle
TikTok influencers threaten to not pay their taxes if the app gets banned
By Sydney LakeJanuary 17, 2025
TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
Lifestyle
TikTok influencers resist a move to Meta under the app’s looming ban. ‘The vibes are not the same’
By Marketing Brew and Katie HicksJanuary 16, 2025
Ms. Rachel, Youtube star creating educational videos for toddlers.
Success
YouTube star Ms. Rachel built her multimillion dollar empire by entertaining toddlers online. Now, she’s scored a deal with Netflix
By Emma BurleighJanuary 16, 2025
Shafira Huang
Finance
Lone thief pulls off ‘brazen’ $12.5M jewelry heist targeting millionaire London socialite’s luxury collection
By AFPDecember 31, 2024
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Most Popular
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggsplaceholder alt text
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998placeholder alt text
By Nick LichtenbergJuly 3, 2026
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study findsplaceholder alt text
By Sasha RogelbergJuly 2, 2026
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