Marketing
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CommentaryShopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
By Brandon DavenportJune 13, 2023
By Richard TorrenzanoJune 7, 2023
LeadershipFormer Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies
By Phil WahbaMay 26, 2023
LeadershipHow Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’
By Phil WahbaMay 5, 2023
RetailBud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say
By Dee-Ann Durbin and The Associated PressApril 26, 2023
PoliticsAnheuser-Busch exec takes leave following controversy over Bud Light partnership with transgender activist
By The Associated PressApril 22, 2023
TechGoogle will offer ad clients A.I.-generated marketing campaigns similar to ones created by humans at agencies
By Steve MollmanApril 20, 2023
LeadershipWhy JPMorgan’s marketing chief says today’s CMOs must think like CFOs and CEOs to drive growth
By Phil WahbaFebruary 24, 2023
RetailName a roach after your partner or send your ex a scorpion: The most bizarre Valentine’s Day promotions on offer this year
By Eleanor PringleFebruary 10, 2023
LifestyleM&M’s are taking ‘an indefinite pause’ from their iconic spokescandies after updates to the characters ‘broke the internet’
By Chloe TaylorJanuary 24, 2023
SuccessLuxury fitness group Equinox rolled the dice on a controversial January advertising campaign—and the gamble is paying off
By Eleanor PringleJanuary 11, 2023
By Marco Quiroz-GutierrezJanuary 6, 2023
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