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College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
Finance
College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
By Hannah Schoenbaum and The Associated PressMarch 2, 2024
A laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted
Tech
A laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted
By Jo Constantz and BloombergMarch 2, 2024
Oprah Winfrey
Leadership
Oprah to leave WeightWatchers board, donating her stake over ‘perceived conflict of interest around her taking weight loss medications’
By Amanda GerutFebruary 28, 2024
MNTN chief creative officer Ryan Reynolds and CEO Mark Douglas
Lifestyle
Ryan Reynolds’s adtech firm, the ‘Google Ad Words for TV,’ teams with David Lynch to disrupt Super Bowl commercials 
By Paolo ConfinoFebruary 15, 2024
Young man looking at his phone
Success
Despite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024
In the Bitcoin ETF marketing wars, Grayscale has an unusual advantage—its ticker
Companies
In the Bitcoin ETF marketing wars, Grayscale has an unusual advantage—its ticker
By Niamh RoweFebruary 9, 2024
Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
Tech
Star-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
By Steve MollmanFebruary 8, 2024
Why e.l.f. Beauty’s CFO sees marketing as a growth center
Newsletters
Why e.l.f. Beauty’s CFO sees marketing as a growth center
By Sheryl EstradaFebruary 7, 2024
What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
Commentary
What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
By Adam HanftJanuary 25, 2024
CMOs’ waning influence in the C-suite is a setback for female executives
Newsletters
CMOs’ waning influence in the C-suite is a setback for female executives
By Emma Hinchliffe and Joey AbramsJanuary 23, 2024
Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
Leadership
Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
By Phil WahbaJanuary 16, 2024
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
Commentary
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
By Michael SerazioDecember 25, 2023
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
Commentary
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
By Clay RoutledgeDecember 22, 2023
AI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
Tech
AI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
By Steve MollmanDecember 21, 2023
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
Success
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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