Marketing
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SuccessDespite all their anti-capitalist talk, Gen Z is addicted to celebrity—they’re more likely to purchase from brands they think are ‘cool’
By Sydney LakeFebruary 12, 2024
By Niamh RoweFebruary 9, 2024
TechStar-studded Super Bowl ads are worth it because of the stars themselves promoting them on social media, says Uber CEO
By Steve MollmanFebruary 8, 2024
By Sheryl EstradaFebruary 7, 2024
CommentaryWhat the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
By Adam HanftJanuary 25, 2024
By Emma Hinchliffe and Joey AbramsJanuary 23, 2024
LeadershipFortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout
By Phil WahbaJanuary 16, 2024
CommentaryMerriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
By Michael SerazioDecember 25, 2023
CommentaryToday’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
By Clay RoutledgeDecember 22, 2023
TechAI will spur more hiring, not less, as it enables more ‘ingenuity per person,’ says Adobe’s Scott Belsky
By Steve MollmanDecember 21, 2023
SuccessMarc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
By Steve MollmanNovember 4, 2023
TechManhattan restaurant ‘Thai Food Near Me’ went viral a week before it even opened: ‘It’s exactly what I search for on Google’
By Irina IvanovaOctober 29, 2023
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