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Margot Robbie attends the World Premiere of "Barbie" at Shrine Auditorium and Expo Hall on July 09, 2023 in Los Angeles, California.
Success
Margot Robbie’s mom funded her daughter’s dream by taking money from the mortgage. The ‘Barbie’ star says she counted every penny she owed, then wiped out the debt in one go
By Chloe TaylorJuly 26, 2023
Jim Cashman (A.K.A. Jaime) and Stephanie Courtney (A.K.A. Flo) from Progressive at the premiere of the Barbie movie
Success
A look into ‘Barbie’s’ $150-million genius marketing campaign: None of us really knew what the movie was about, but we still went
By Paige HagyJuly 25, 2023
Margot Robbie, Greta Gerwig
Success
Greta Gerwig’s ‘Barbie’ triumph shatters record for opening weekend by a female director
By Lindsey Bahr and The Associated PressJuly 24, 2023
Barbie taco
Politics
From ‘Barbie Dictator’ to ‘Genocidal Barbie,’ the hot pink mania sweeping Latin America has a dark political undertone
By Mark Stevenson and The Associated PressJuly 22, 2023
How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
Leadership
How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
By Paige McGlauflinJuly 22, 2023
Pink
Lifestyle
Beyond the summer of ‘Barbie pink’: How the color went from an 18th century fashion breakthrough to ‘the most controversial color in fashion’
By Karena Phan and The Associated PressJuly 21, 2023
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
Family
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023
Greta Gerwig
Success
‘Barbie’ movie director Greta Gerwig tackles ‘sellout’ claims: ‘I’m making art to be seen by people’
By Lindsey Bahr and The Associated PressJuly 20, 2023
Barbie marketing
Retail
Mattel’s ‘Barbie’ marketing blitz has over 100 brands drowning the world in hot pink: ‘There is such a stampede toward this’
By Anne D'Innocenzio and The Associated PressJuly 20, 2023
Mark Ronson, Grace Gummer
Lifestyle
Super-producer Mark Ronson reveals how he built the star-studded ‘Barbie’ soundtrack, from Lizzo to Haim to Dua Lipa
By Maria Sherman and The Associated PressJuly 18, 2023
Margot Robbie
Lifestyle
Barbie used to be everything wrong with patriarchal beauty ideals, feminist professor says. Now she’s closer to ‘queer camp’
By Carol Hay and The ConversationJuly 17, 2023
Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer
Leadership
Thanks to Mattel CEO Ynon Kreiz, it’s a Barbie world this summer
By Fortune EditorsJuly 13, 2023
Some cast and crew members of the Barbie movie
Arts & Entertainment
The Barbie franchise is trying hard to represent different ethnicities—but that may have prompted a movie ban in Vietnam
By Prarthana PrakashJuly 3, 2023
Margot Robbie attends the press junket and Photo Call for "Barbie"
Europe
How Mattel reinvented the iconic Barbie brand from its lowest point in 2014 to Hollywood superstardom: ‘We had to ask, Why do we even exist?’
By Massimo MarioniJune 29, 2023
OpenAI ChatGPT website displayed on a laptop screen and Snapchat logo displayed on a phone screen
Tech
Coca-Cola, Snapchat, Mattel and other top brands are adopting A.I. despite experts sounding the alarm: ‘We must embrace the risks’
By Matt O'Brien, Haleluya Hadero and The Associated PressMarch 8, 2023
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