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nostalgia

clay
Commentary
I’ve spent 25 years studying loneliness. AI is about to make it much worse
By Clay RoutledgeMay 23, 2026
hathaway
Arts & Entertainment
‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine
By Nick LichtenbergMay 9, 2026
gen z
Commentary
Gen Z is engineering an analog future — and it’s at least a $5 billion opportunity
By Luba KassovaApril 1, 2026
50 seasons later, ‘Survivor’ bets on nostalgia to win the ratings game
Success
50 seasons later, ‘Survivor’ bets on nostalgia to win the ratings game
By Matty Merritt and Morning BrewFebruary 26, 2026
trump
Politics
People really did have a kind of millennial optimism in 2016, Gallup finds, as hopes for the future fade
By Linley Sanders and The Associated PressFebruary 10, 2026
phone
Arts & Entertainment
Twenty-somethings discover nostalgia, throwing back to a carefree time before the ‘dark days’: 2016
By Pavan Mahal and The Associated PressJanuary 30, 2026
Gen Z
Commentary
Gen Z wishes it were the year 2000—they’re emulating the fashion, undoing millennial-era ‘woke’ rules, and uncorking something dark in themselves
By Nick LichtenbergOctober 21, 2025
Gen Z
Success
Gen Z’s yearning for a world before tech ruined everything fuels retro design boom: ‘Nostalgia-driven design choices become comforts that help us cope’
By Kim Cook and The Associated PressOctober 17, 2025
A young person with yellow hair and wired headphones walks in front of the Starbucks coffee shop, looking in.
North America
Starbucks chases Gen Z nostalgia, betting $1 billion on plan to bring back the ‘third place’
By Eva RoytburgSeptember 25, 2025
Netflix capitalizes on anxiety-driven millennial nostalgia with Christmas movie formula that’s reviving the careers of former teen stars
Success
Netflix capitalizes on anxiety-driven millennial nostalgia with Christmas movie formula that’s reviving the careers of former teen stars
By Chloe BergerDecember 18, 2024
A computer screen showing AOL's logo and an ad for email.
Tech
Elwood Edwards, the voice of AOL’s ‘You’ve got mail,’ was paid just $200 for the iconic recording heard by millions
By John Seewer and The Associated PressNovember 8, 2024
Young woman at the beach talks pink "Barbie" phone
Success
The $130 Barbie dumbphone is targeting Gen Z’s nostalgia for an era they can’t remember
By Chloe BergerAugust 29, 2024
Paris Hilton says Gen Z loves flip phones ‘because they love things that are iconic’
Success
Paris Hilton says Gen Z loves flip phones ‘because they love things that are iconic’
By Chloe BergerJune 26, 2024
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
Retail
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
By Katie Hicks, Marketing Brew and Morning BrewApril 2, 2024
A child in front of a McDonalds
Health
McDonald’s adult happy meal mayhem shows America’s selfish need for nostalgia right now
By Chloe BergerNovember 13, 2022
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Most Popular
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80Kplaceholder alt text
By Orianna Rosa RoyleJuly 2, 2026
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