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Rolex

Watches like this $455,000 timepiece can’t be made by a machine—and that’s exactly why they’re the ultimate flex amid the analog revival
Magazine
Watches like this $455,000 timepiece can’t be made by a machine—and that’s exactly why they’re the ultimate flex amid the analog revival
By Adam EraceApril 4, 2026
Watchmaker repairs broken watch
Success
Rolex has just opened a trade school for watchmakers in Texas. Already competition is as fierce as Harvard’s, and students could walk out with $95,000 jobs
By Emma BurleighFebruary 26, 2026
Donald Trump
Politics
Weeks after hitting Switzerland with 39% tariff, Trump to watch U.S. Open men’s final from the Rolex suite, source says
By Brian Mahoney and The Associated PressSeptember 7, 2025
Tennis sensation Coco Gauff
Success
Tennis champion Coco Gauff loves this $2 monthly subscription, cooks TikTok recipes, and treats herself with $3,000 shopping sprees
By Emma BurleighSeptember 4, 2025
Rich Gen Z looking to buy watch.
Success
Sotheby’s teased a rare Rolex at auction for upwards of $1.7 million—and one day a rich Gen Zer could be its next owner
By Emma BurleighMay 13, 2025
A man takes a picture of a giant model replica of a new Rolex land-dweller model
Retail
Swiss watches will face some of the highest U.S. tariffs at 31%—and its ripple effects will change the industry’s dynamic
By Prarthana PrakashApril 7, 2025
The best of Watches and Wonders 2025—Fortune’s top picks
Retail
The best of Watches and Wonders 2025—Fortune’s top picks
By Alex Wood Morton, Aslesha Mehta and Fortune EditorsApril 1, 2025
Photo of Sir Jim Ratcliffe
Retail
Billionaire Sir Jim Ratcliffe says he doesn’t wear a watch in London anymore amid Rolex mugging surge
By Ryan HoggJanuary 28, 2025
A bundled-up shopper looks at a Rolex holiday display window.
Retail
Rolex quietly raises prices more than 8% after gold bashes through new records
By Sasha RogelbergJanuary 2, 2025
Swiss watch exports fall again amid plummeting demand in China
Retail
Swiss watch exports fall again amid plummeting demand in China
By Andy Hoffman and BloombergNovember 19, 2024
All the Rolex Submariner watches ever made are now near a total $50 billion market value
Retail
All the Rolex Submariner watches ever made are now near a total $50 billion market value
By Andy Hoffman and BloombergNovember 13, 2024
Swiss watch exports plunge as Chinese demand dries up
Retail
Swiss watch exports plunge as Chinese demand dries up
By Andy Hoffman and BloombergOctober 17, 2024
U.K. Rolex dealer buys watch site Hodinkee backed by LVMH and Tom Brady
Finance
U.K. Rolex dealer buys watch site Hodinkee backed by LVMH and Tom Brady
By Andy Hoffman and BloombergOctober 4, 2024
McLaren's British driver Lando Norris (front) leads the pack as he drives at the start of the Formula One Singapore Grand Prix.
Success
LVMH signs major sponsorship deal with F1, replacing Rolex
By Angelina Rascouet, Andy Hoffman and BloombergOctober 2, 2024
Swiss brand Omega suffers major decline despite leading Paris Olympics—Rolex, Patek Philippe and Audemars Piguet gain
Finance
Swiss brand Omega suffers major decline despite leading Paris Olympics—Rolex, Patek Philippe and Audemars Piguet gain
By Andy Hoffman and BloombergSeptember 13, 2024
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