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A man in a soccer ball hat holds a trophy and a beer in his hands.
North America
FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand
By Sasha RogelbergJune 2, 2026
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Conferences
Nike and U.S. soccer execs on the World Cup: 4 weeks of games, 4 years of prep, 6 years of jersey design
By Preston ForeJune 1, 2026
soccer moms
Commentary
Why soccer moms are shaping the future of football in the U.S.
By Ruslan BashirovMay 31, 2026
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Economy
The economist who wrote the book on sports finance has a number for FIFA’s World Cup haul: $15 billion
By Richard Sheehan and The ConversationMay 25, 2026
Photo of a line of cars passing various businesses
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries’ train system for the U.S.’s ‘D’ rated infrastructure
By Catherina GioinoMay 25, 2026
Donald Trump looks at FIFA President Gianni Infantino with the FIFA Peace Prize in front of them both.
North America
U.S. hotels are calling the World Cup a ‘non-event’ and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
roger
AI
Roger Bennett’s message to A-Rod is one for the country: Soccer has already overtaken baseball in America
By Nick LichtenbergMay 11, 2026
Women’s sports is booming—but a new divide is taking shape
Newsletters
Women’s sports is booming—but a new divide is taking shape
By Emma HinchliffeMay 5, 2026
The most politically charged World Cup ever puts the U.S. and Iran on a collision course while America co-hosts with neighbors it has tariffed
Politics
The most politically charged World Cup ever puts the U.S. and Iran on a collision course while America co-hosts with neighbors it has tariffed
By Marco Quiroz-GutierrezApril 19, 2026
trump
Economy
Trumpflation hits the World Cup: Fans face $80–$100 transit fares on top of $4,000-plus tickets
By Jake AngeloApril 15, 2026
kroenke
Commentary
Why American billionaires are abandoning Wall Street for English soccer clubs
By Andrés MartinezApril 2, 2026
richards
North America
‘Maybe the TSA lines right now, that’s pretty American’: U.S. soccer star on what makes his country unique
By The Associated PressMarch 30, 2026
harry
62-year-old English retiree plans to sell his house so he can afford World Cup tickets: ‘it felt like the right time to cash in’
By The Associated PressMarch 29, 2026
Real Madrid player Jude Bellingham pours water on his face during a break
Arts & Entertainment
The 2026 World Cup will bring a uniquely American sports tradition to the beautiful game: Mid-match ad breaks
By Tristan BoveMarch 9, 2026
roger
Arts & Entertainment
Scenes from the 2010 World Cup: Men in Blazers’ Roger Bennett recalls the journey from niche podcast to soccer trailblazer
By Roger BennettMarch 2, 2026
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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