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Victoria's Secret

How Victoria’s Secret CEO ditched its identity crisis—and delivered record-breaking results
Retail
How Victoria’s Secret CEO ditched its identity crisis—and delivered record-breaking results
By Eva RoytburgJune 2, 2026
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
C-Suite
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
By Phil WahbaApril 30, 2026
Gen Z didn’t grow up with 2000s body image baggage—and Victoria’s Secret CEO says they’re embracing the glamorous fashion show again
Retail
Gen Z didn’t grow up with 2000s body image baggage—and Victoria’s Secret CEO says they’re embracing the glamorous fashion show again
By Emma HinchliffeFebruary 9, 2026
Meet the CEO taking Victoria’s Secret from ‘woke-washing’ to owning sexy again
C-Suite
Meet the CEO taking Victoria’s Secret from ‘woke-washing’ to owning sexy again
By Emma HinchliffeFebruary 7, 2026
Inside Victoria’s Secret’s return to wings, glamour, and glitter
Newsletters
Inside Victoria’s Secret’s return to wings, glamour, and glitter
By Emma HinchliffeFebruary 4, 2026
How Victoria’s Secret got its sexy back
Magazine
How Victoria’s Secret got its sexy back
By Emma HinchliffeFebruary 4, 2026
To bring ‘sexy’ back, Victoria’s Secret needed a female CEO
Newsletters
To bring ‘sexy’ back, Victoria’s Secret needed a female CEO
By Emma HinchliffeOctober 16, 2025
Hillary Super sits on a sofa
Leadership
Victoria’s Secret hired a superstar CEO to turn around the flagging brand. But a 50% stock drop has activist investors circling
By Lila MacLellanJune 28, 2025
Victoria's Secret mannequins wearing lingerie
Retail
Victoria’s Secret shuts down its website and some in-store services due to a ‘security incident’
By Wyatte Grantham-Philips and The Associated PressMay 29, 2025
Against all odds, Victoria’s Secret survived the Great Recession. That was the easy part
Newsletters
Against all odds, Victoria’s Secret survived the Great Recession. That was the easy part
By Lauren Sherman and Chantal FernandezOctober 11, 2024
A man looks at his laptop screen while smiling.
Success
More CEOs are enjoying the remote-work life—but employees resent it
By Sasha RogelbergAugust 18, 2024
Pop star Rihanna, dressed in a red jacket, keeps a straight face as she holds her phone in the air with her right hand, presumably recording a performance.
Retail
Rihanna’s lingerie brand CEO moves to Victoria’s Secret, making $18 million to work remotely
By Greg McKennaAugust 16, 2024
Victoria's Secret angels on the catwalk
Retail
Victoria’s Secret, the hypersexualized iconic millennial brand, tried to remake itself as feminist—and Gen Z saw right through it
By Paige HagyNovember 4, 2023
Amid plummeting sales and ‘toxic’ Jeffrey Epstein connections, Victoria’s Secret fashion catwalk returns after 4-year absence with embrace of all body types
Retail
Amid plummeting sales and ‘toxic’ Jeffrey Epstein connections, Victoria’s Secret fashion catwalk returns after 4-year absence with embrace of all body types
By Anne D'Innocenzio and The Associated PressSeptember 7, 2023
Billionaire Les Wexner gives up control of Victoria’s Secret after failing to fix the struggling brand
Retail
Billionaire Les Wexner gives up control of Victoria’s Secret after failing to fix the struggling brand
By Phil WahbaFebruary 20, 2020
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