YouTube
TechGoogle flexes ad muscles to Hollywood as YouTube dominates: ‘Even though viewing habits have become more complex, reaching viewers doesn’t need to be’
By Kelsey Sutton, Marketing Brew and Morning BrewApril 30, 2024
SuccessThe meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
By Sasha RogelbergApril 27, 2024
By Alexandra SternlichtApril 26, 2024
SuccessTech layoffs push part-time content creators into becoming full-time influencers—but it’s not easy: ‘You have to be ready to fail, ready to not make a lot of money’
By Brooke Schultz and The Associated PressApril 9, 2024
TechOpenAI could be in a ‘clear violation’ of YouTube’s terms of service, CEO says—depending on how it trains its Sora video tool
By Paolo ConfinoApril 4, 2024
FinanceA brokerage app hired an army of 1,700 influencers and misled investors on social media, regulators say—and it just got slammed with a massive fine
By Dylan SloanMarch 19, 2024
TechYouTube’s biggest star MrBeast is offering $5M to contestants in the ‘largest game show in history’ on Amazon Prime: ‘They’ll let me do whatever I want’
By Christiaan HetznerMarch 19, 2024
SuccessMrBeast says it’s ‘painful’ watching wannabe YouTube influencers quit school and jobs for a pipe dream: ‘For every person like me that makes it, thousands don’t’
By Eleanor PringleMarch 15, 2024
SuccessInside YouTube Music’s meltdown: Former workers say they trained their replacements while staffing firm denies a mass layoff and Google backs away
By Chloe Berger and Irina IvanovaMarch 9, 2024
TechExclusive: Elon Musk’s X is launching a YouTube clone for smart TVs, starting with Amazon and Samsung, in its bid to pivot to video
By Kylie RobisonMarch 8, 2024
By Alexandra SternlichtMarch 1, 2024
TechIn a ‘great signal for creators,’ YouTube star Marques Brownlee adds a corporate gig to his résumé at accessories company Ridge
By Alexandra SternlichtFebruary 22, 2024
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