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As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

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Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

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As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

Survey: The rich don’t think they’re rich

By
Dan Primack
Dan Primack
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By
Dan Primack
Dan Primack
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March 14, 2011, 3:36 PM ET

From the Department of Delusion:

Fidelity Investments today released its annual “Millionaire’s Outlook,” which surveys economic and investing outlooks of around 1,000 families with at least $1 million in investible assets (excluding real estate and/or workplace retirement accounts).

Lots of stuff about how millionaires have little confidence in today’s economy, are bullish on the stock market and believe business spending will help turn things around by year-end. But the real kicker is that most millionaires don’t feel how millionaires are supposed to feel. You know, rich:

The Fidelity survey found that 42 percent of millionaires still do not feel wealthy, compared to 46 percent, who said they didn’t feel wealthy in 2009. In fact, among those who classified themselves as not feeling wealthy, the investable asset level needed to begin to feel wealthy is $7.5 million.

Even the self-aware 58% claimed that they needed $1.75 million to feel wealthy. For context, the median net worth of an American household

in 2007

was around $120,000. And that included real estate.

I don’t know which amazes me more: That so many millionaires (and multi-millionaires) don’t believe they’re wealthy, or that they are oblivious enough to admit it?

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By Dan Primack
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