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As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

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Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

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As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

Drones fly beyond the military

By
Rob Walker
Rob Walker
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By
Rob Walker
Rob Walker
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November 30, 2012, 6:26 AM ET

The word “drone” probably doesn’t make you think “fun” or even “useful.” After all, the most familiar unmanned aerial vehicle (UAV) is the hulking, weaponized, and sinisterly named Predator deployed by the U.S. military. But drones are destined for gentler tasks; they could be making their way into homes as tools and into distressed areas as humanitarian aids. French company Parrot is already selling its high-end toy, the $300 AR.Drone 2.0, to consumers.

Utility

Drone experts imagine do-it-yourselfers tossing a UAV in the back of their trucks alongside their chainsaw and toolbox. UAVs could be used to monitor crops, for example, or by homeowners who want to check rain gutters without climbing on the roof.

Humanitarian

Advanced image processors could scan and identify areas hit by natural disasters, feeding information to relief workers on the ground. The Bill & Melinda Gates Foundation has also promoted research into using UAVs to deliver vaccines to remote populations.

Fun and games

Phone and tablet apps can already pilot drones and allow owners to pit their piloting skills against each other. Cameras embedded into the hulls capture high-definition still photos and videos, getting aerial shots that used to require elaborate equipment.

This story is from the December 3, 2012 issue of Fortune.

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By Rob Walker
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