• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

1

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales

Why It’s Better To Make Friends, Not Connections

By
Michael Gasiorek
Michael Gasiorek
Down Arrow Button Icon
By
Michael Gasiorek
Michael Gasiorek
Down Arrow Button Icon
May 30, 2016, 7:00 PM ET
©2001 Warner Bros.

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “What are some tips that promise success at networking events?”is written by Michael Gasiorek, editor-in-chief of Startup Grind.

When I think of networking, I can’t help but gravitate to a favorite movie, Oceans Eleven. The movie’s fictional con squad may be an odd way to think about creating your own team, but The 11 perfectly exhibit the elements of the most profound connections:

First, they are friends: they know each other as people, not just job descriptions. Though their goals are important, their relationships last beyond whatever con they’re scheming.

Second, they are professionals: they have great faith in one another’s skills and are allies in tackling the big problems. Individually, each member is an expert; together, they’re an unstoppable team.

Third, they’re partners in crime: the trust the partners share is beyond reproach and, with their visions aligned, it’s truly The 11 against the world.

See also: How To Make The Most Of Really Boring Networking Events

Don’t cancel tonight’s business drinks in favor of pulling off a casino heist just yet, but consider the analogy: while most amateurs run-and-gun through networking events swapping business cards left and right, the best networkers are subtle and deliberate. They aim to build lasting friendships with those whose professional skills they can benefit from and whom they too can help.

Then, when they meet others who share their vision, they nurture trust in one another by being consistently helpful. As the partnership gradually grows, they connect their new friends with the rest of their network, ad in the process, build their own unstoppable team.

Beyond all the tips and tactics, three golden rules have been part of my most successful connections. Here’s what it takes to meet your next partner in crime.

Make Friends, Not Contacts

There’s nothing like the feeling of having a friend who truly listens to your ideas and provides constructive feedback, versus a contact who’s mentally rehearsing his pitch while you finish your thoughts. It’s the positive influence of someone who helps you grow across many areas of life, versus one who only contacts you when you get a promotion. Being a friend means you’ll be on top of someone’s mind, rather than a LinkedIn search away.

Rather than asking someone, “What do you do,” like everyone else that night, start with “What have you been thinking about lately?” Then shut up and listen. Dig into the why, and unpack their values, seeing how they compare to yours. Best, do it over lunch or drinks after the event: sharing food and fun lets a conversation spill over into life as well as work.

Most importantly, create opportunities to get to know each other better across different contexts after your first meeting. In a given week, I’ll work out with a business mentor, invite some new friends to a startup event, and invite colleagues to a party to escape their routine. Every contact point brings these connections closer, and the diversity of experiences means we’ll get a fuller picture of one another.

Be helpful

So you’ve finally met a great potential connection, and as you already opened with a question less common than, “What do you do?” how do you end on an equally positive note? With everyone else at an event out for something, what if, instead of asking about how your new friend could help you, you ask how you could serve them? Try asking, “How could I help you right now?” If your experience is anything like mine, you’ll see their barriers melt away – if they don’t ask you to repeat yourself first.

Though some new friends won’t immediately be looking for something, there will still be things they’re curious to learn or people they’d like to connect with. Teaching them something or making an introduction will make all the difference. After the event, send a follow-up with some of your favorite marketing resources, an introduction to a friend they’d click with, or even a cafe suggestion. After all, these random acts of kindness are one of the key building blocks for building lasting connections are built on, say researchers.

Weave a connected web

Ever hear of the PayPal Mafia? It remains Silicon Valley’s most powerful networks, comprised of luminary founders, investors, and technologists like Peter Thiel, Reid Hoffman, and Elon Musk. Each member is a super-connector, but what makes them a true mafia is the amplification effect: each member enjoys many of the successes, new resources, or connections one makes.

Consider, for example, the people Hoffman considers colleagues – Secretary-General of the United Nations Ban Ki-moon; the minister of cabinet affairs of the United Arab Emirates; President Obama. It’s not by chance that Musk, Thiel, and other PayPal Mafiosos hang out with the same crew – it’s by proximity. In this way, the Paypal Mafia doesn’t just network – often with the likes of presidents and prime ministers – but rather, they interconnect.

By interconnecting your network, you’re building a web of personal and professional connections, and placing yourself in the middle. When you become a habitual connector, the value you can offer a new member of your network extends to the know-how of your entire web.

When you build a reputation for consistent and useful introductions, your anxiety to network evaporates, and your best new connections begin to come to you rather than needing to be sought out.

If the secret to loving one’s work is to make it feel like play, the secret to making great networking connections is to make friends instead. Rather than adding one more “what do you do” to the evening, approach a networking event as a search for co-conspirators: make connections that are friendly, professional, and – by taking the interaction deep rather than broad – meet your next partner in crime. When you’ve got your heist squad locked in, you’ll know you’ve mastered this game.

About the Author
By Michael Gasiorek
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

America finally crushed smoking—then defunded the playbook
HealthTobacco
America finally crushed smoking—then defunded the playbook
By Mike Stobbe and The Associated PressMay 29, 2026
5 hours ago
Reverse Health App Review (2026): Our Honest Thoughts
HealthWorkouts
Reverse Health App Review (2026): Our Honest Thoughts
By Emily PharesMay 29, 2026
7 hours ago
Green Chef Review (2026): Opinions from Testers and Experts
Healthmeal delivery
Green Chef Review (2026): Opinions from Testers and Experts
By Christina SnyderMay 29, 2026
8 hours ago
Best certificates of deposit (CDs) for May 2026
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for May 2026
By Glen Luke FlanaganMay 29, 2026
8 hours ago
Dan Rogers speaking on stage.
AIAsana
Asana was battered by the AI boom. Now it’s betting its future on humans and agents working together.
By Beatrice NolanMay 29, 2026
9 hours ago
Russia warns war costs are ravaging its finances while Ukrainian ‘drone overmatch’ sends Putin’s forces reeling in new phase of combat
PoliticsRussia
Russia warns war costs are ravaging its finances while Ukrainian ‘drone overmatch’ sends Putin’s forces reeling in new phase of combat
By Jason MaMay 29, 2026
10 hours ago

Most Popular

As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
Magazine
As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens
By Emma HinchliffeMay 27, 2026
3 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
9 days ago
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
Success
As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says almost no one is being hired—except in sales
By Emma BurleighMay 28, 2026
2 days ago
Current price of oil as of May 28, 2026
Personal Finance
Current price of oil as of May 28, 2026
By Joseph HostetlerMay 28, 2026
2 days ago
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
Personal Finance
UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state's data
By Nick LichtenbergMay 28, 2026
1 day ago
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
AI
Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
By Jake AngeloMay 28, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.