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Kim Bhasin

Stay informed with Kim Bhasin’s coverage and analysis.

Usain Bolt files for trademarks to protect his victory pose
Retail
Usain Bolt files for trademarks to protect his victory pose
By Kim Bhasin and BloombergAugust 22, 2022
Selena Gomez
Finance
Selena Gomez’s mental health startup Wondermind gets a $100 million valuation
By Kim Bhasin and BloombergAugust 11, 2022
Aliyah Boston
Finance
Fanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized
By Kim Bhasin and BloombergJune 9, 2022
Kobe Bryant metaverse
Tech
Kobe Bryant’s estate files for trademarks to join the metaverse
By Kim Bhasin, Luke McGrath and BloombergFebruary 3, 2022
Kate Hudson backed fitness company Future
Finance
Kate Hudson backed digital fitness company Future raises $75 million in funding
By Kim Bhasin and BloombergFebruary 3, 2022
Washington Commanders new logo
Washington’s NFL team changes name to Commanders
By Kim Bhasin and BloombergFebruary 2, 2022
SKIMS doubles valuation to $3.2 billion
Finance
Kim Kardashian’s underwear brand SKIMS doubles valuation to $3.2 billion
By Kim Bhasin and BloombergJanuary 27, 2022
Nike doubles down on the metaverse by buying a virtual sneaker company
The Ledger
Nike doubles down on the metaverse by buying a virtual sneaker company
By Kim Bhasin and BloombergDecember 13, 2021
Johnson and Johnson social media campaign
Health
Johnson & Johnson turn to influencers for help in reaching Gen-Z shoppers
By Riley Griffin, Kim Bhasin and BloombergNovember 16, 2021
An NFT issued by the musician Grimes plunges in value by 84% as celebrity-minted tokens struggle in the market
NFTs and Culture
An NFT issued by the musician Grimes plunges in value by 84% as celebrity-minted tokens struggle in the market
By Olga Kharif, Kim Bhasin and BloombergNovember 16, 2021
Nike is aiming to take its trademark protection into digital reality.
Retail
Nike files for 7 ‘virtual goods’ trademarks for branding in NFTs and video games like Fortnite
By Kim Bhasin and BloombergNovember 2, 2021
Forward Nneka Ogwumike #30 of the Los Angeles Sparks warms up before the game against the Seattle Storm at Staples Center on September 12, 2021
MPW
WNBA players will now have access to free fertility testing
By Kim Bhasin and BloombergOctober 7, 2021
Rapper Nas builds on his portfolio by investing in cigars
Finance
Rapper Nas builds on his portfolio by investing in cigars
By Kim Bhasin and BloombergAugust 25, 2021
Cleveland’s baseball team officially changes name to Guardians
Cleveland’s baseball team officially changes name to Guardians
By Kim Bhasin and BloombergJuly 23, 2021
Chipotle will raise average hourly wage to $15 as it launches hiring spree
Retail
Chipotle will raise average hourly wage to $15 as it launches hiring spree
By Kim Bhasin and BloombergMay 10, 2021
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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