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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

people on gondolas in one of Venice's canals
Lifestyle
Venice is taking its battle against mass tourism a step further by banning loudspeakers and tourist parties of over 25
By Prarthana PrakashAugust 1, 2024
Adidas CEO Bjoern Gulden
Retail
With Yeezys in the rearview mirror, Sambas and Gazelles are helping drive the big Adidas reboot
By Prarthana PrakashJuly 31, 2024
a bartender serving glasses of Guinness
Retail
Johnnie Walker maker Diageo sees first sales drop since the pandemic—but Guinness and ready-made cocktails save the day
By Prarthana PrakashJuly 30, 2024
Thomas Schinecker, chief executive officer of Roche
Finance
Swiss pharma giant Roche is ‘fast-tracking’ development of an experimental Wegovy challenger pill for weight loss
By Prarthana PrakashJuly 29, 2024
people serving food at a food court
Lifestyle
The Olympic Village isn’t serving ‘adequate’ food, forcing Britain’s athletes to stay away and eat packed lunches instead
By Prarthana PrakashJuly 26, 2024
hundreds of people seen outside of Barcelona Cathedral
Lifestyle
Is overtourism inevitable? One expert explains why the phenomenon is a wake-up call and how European cities are getting it wrong
By Prarthana PrakashJuly 26, 2024
people queuing up to board an easyjet flight
Finance
Budget airline EasyJet sells an extra 1.5 million tickets with profits up 16% as its summer looks vastly different from struggling rival Ryanair
By Prarthana PrakashJuly 24, 2024
people taking the escalator in front of a Dior store in a mall
Retail
LVMH’s wine, champagne and handbags still can’t win back budget-tight Chinese consumers rationing their luxury purchases
By Prarthana PrakashJuly 24, 2024
Welcome to ‘Ratatouille’: Paris is trying to curb its rat population ahead of the Olympics kick-off as thousands descend on the French capital
Lifestyle
Welcome to ‘Ratatouille’: Paris is trying to curb its rat population ahead of the Olympics kick-off as thousands descend on the French capital
By Prarthana PrakashJuly 23, 2024
ryanair ceo Michael O'Leary sitting at a desk
Finance
Ryanair profits nearly halved as the low-cost airline blames its ‘frugal’ customers for booking too many last-minute tickets
By Prarthana PrakashJuly 22, 2024
Crowds of tourists and locals cool off at a crowded El Postiguet Beach
Features
Affordable travel is to blame for Europe’s overtourism problem, spoiling its most sought-after cities like Barcelona, Amsterdam and Athens
By Prarthana PrakashJuly 20, 2024
four runners on a race track
Success
Olympic track and field winners will win more than eternal glory for the first time with a $50,000 reward: ‘They deserve some skin in the game’
By Prarthana PrakashJuly 18, 2024
Again cofounders Max Kufner and Torbjørn Jensen
Environment
Exclusive: Google Ventures is backing a Danish startup ‘brewing’ CO2 that can clean up one of the most polluting industries in the world
By Prarthana PrakashJuly 17, 2024
Christian Scherer with a picture of an aircraft behind him
Leadership
Airbus is slashing costs and pausing hiring citing Boeing’s eventual bounce back from safety scandals and lurking Chinese competition
By Prarthana PrakashJuly 16, 2024
a person looking at a checked jacket at a store window
Retail
Can iconic coat maker Burberry ever recover from CEO departures, a stodgy turnaround plan, and a 64% share decline in a year?
By Prarthana PrakashJuly 15, 2024
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