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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

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Success
London is the world’s top talent magnet, eclipsing Amsterdam and New York. Yet it’s this country that beckons most
By Prarthana PrakashApril 24, 2024
Person holding a phone with TikTok's logo on the screen
Tech
EU warns it’ll suspend TikTok’s new Lite app for its ‘toxic and addictive’ watch-for-rewards feature that allegedly endangers kids
By Prarthana PrakashApril 23, 2024
a picture of benedetto vigna smiling
Success
Ferrari’s CEO has nearly doubled its share price since 2021—he credits smaller teams and cutting the company’s ‘bureaucratic mass index’
By Prarthana PrakashApril 22, 2024
a group of men with a football in front of them
Tech
AI is shaking up how sports like rugby, soccer and cricket are played—and could mint big money for sports clubs
By Prarthana PrakashApril 20, 2024
Giorgio Armani standing on a stage
Retail
The nearly 90-year-old designer Giorgio Armani has kept his legacy alive—and independent. Now, he’s open to adapting: ‘I don’t feel I can rule anything out’
By Prarthana PrakashApril 19, 2024
person seen walking outside a rolex store
Lifestyle
Secondhand watch prices have tanked—but luxury watches weren’t meant to be investments anyway, Rolex CEO says
By Prarthana PrakashApril 18, 2024
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Lifestyle
Beware, Swifties. A major British bank just issued a warning after fans lost an estimated $1 million in Taylor Swift concert ticket scams
By Prarthana PrakashApril 17, 2024
person drinking a bottle of moet & chandon champagne
Retail
People aren’t thirsty for champagne and luxury bags—and that’s jeopardizing LVMH’s sales growth among high-end shoppers
By Prarthana PrakashApril 17, 2024
person walking in front of cvc capital's office door
Finance
CVC Capital, the private equity giant behind Six Nations and LaLiga, plans to launch $1.3 billion IPO in Amsterdam after past delays
By Prarthana PrakashApril 16, 2024
people walking on a busy street outside a superdry store
Retail
Beloved British retailer Superdry plans to quit the London Stock Exchange after mounting losses to overhaul the company and save it from going bust
By Prarthana PrakashApril 16, 2024
ARTHUR MENSCH
Features
Europe is falling behind in generative AI, with the U.S. light-years ahead. But the race is just getting started
By Prarthana Prakash and Alex Wood MortonApril 15, 2024
person sitting with a microphone and head turned to the right
Success
The steep pay gap between the U.S. and U.K. is real—just look at how much Exxon Mobil and Chevron chiefs make compared with those at Shell and BP
By Prarthana PrakashApril 12, 2024
person holding a camera up in front of Nicolai Tangen
Success
The CEO of Norway’s $1.6 trillion sovereign wealth fund has a fun side gig: Hosting a podcast that features top C-suite execs like Elon Musk, Michael O’Leary, and Ana Botín
By Prarthana PrakashApril 11, 2024
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Environment
Europe’s antitrust watchdog probes China undercutting its $4 billion wind turbine market, saying: ‘We saw the playbook’ with solar power
By Prarthana PrakashApril 10, 2024
a board showing Atos logo
Finance
French IT firm Atos was once a crown jewel valued at $15 billion. Now, it’s drowning in debt, and the government is helping it stay afloat
By Prarthana PrakashApril 10, 2024
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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