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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

a tractor on a road crossing with a pile of items on fire on the left
Politics
The EU nearly green-lit a major climate change bill—but now, it faces an indefinite deadlock from the impact of farmers’ protests
By Prarthana PrakashMarch 26, 2024
a man sitting among Lego bricks of the Windsor castle
Lifestyle
Legoland will toy with ‘surge pricing’ this summer to hike ticket rates—but only on sunny days
By Prarthana PrakashMarch 25, 2024
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Lifestyle
Adidas blind-sided by surprise move as German national soccer team drops brand after 77 years in favor of Nike’s ‘best financial offer’
By Prarthana PrakashMarch 22, 2024
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Lifestyle
Easter is around the corner—but the real hunt for Brits this year will be to find cheap chocolate eggs amid eye-watering inflation as high as 62.5%
By Prarthana PrakashMarch 22, 2024
a picture of a man talking
Finance
BMW’s growth will be driven by its high-end EVs, adding to the German carmaker’s optimism about electric cars even as ‘EV winter’ looms large
By Prarthana PrakashMarch 21, 2024
The foundation behind Ozempic maker Novo Nordisk is funding an Nvidia-backed AI supercomputer project
Health
The foundation behind Ozempic maker Novo Nordisk is funding an Nvidia-backed AI supercomputer project
By Chris Morris and Prarthana PrakashMarch 20, 2024
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Retail
Gucci and Saint Laurent owner Kering follows Burberry in issuing a rare profit warning as luxury sales in Asia stall
By Prarthana PrakashMarch 20, 2024
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Lifestyle
France is piloting a 4-day work week—but there’s a catch. Only divorced parents qualify for it
By Prarthana PrakashMarch 20, 2024
tubs of ben & jerry's ice cream
Finance
Ben & Jerry’s maker Unilever is spinning off its ice cream unit and slashing up to 7,500 jobs amid activist investor pressure to streamline its business
By Prarthana PrakashMarch 19, 2024
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Finance
British banks scramble after a Big Lebowski-inspired ‘Dudeist priest’ in Northern Ireland filed hundreds of false documents
By Prarthana PrakashMarch 19, 2024
michael o'leary standing with arms folded and one arm up by his forehead
Success
Ryanair CEO Michael O’Leary says negative press is his budget airline’s marketing secret: ‘Bad publicity sells far more seats than the good’
By Prarthana PrakashMarch 18, 2024
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Tech
Italy slaps a $11 million fine on TikTok for failing to keep the platform safe for minors over ‘French scar’ challenge
By Prarthana PrakashMarch 15, 2024
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Lifestyle
Your Zara and Stradivarius shipments might be delayed as the Red Sea crisis presses on
By Prarthana PrakashMarch 15, 2024
person seen eating chocolate
Lifestyle
Snacking is king—and inflation-proof—as Gen Zers and millennials resort to small indulgences even with tight wallets, Toblerone and Cadbury maker finds
By Prarthana PrakashMarch 14, 2024
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Retail
The end for the partnership model? John Lewis goes back into profit, but workers won’t be getting a cut again this year
By Prarthana PrakashMarch 14, 2024
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Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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