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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

people standing in a line on a pavement
Retail
Yeezy still weighs heavy on Adidas as the sportswear company faces its first loss in 30 years—but 2024 could finally offer some respite
By Prarthana PrakashMarch 13, 2024
Several rows of vinyl records in a store and a person looking through them
Retail
Vinyl records are making their comeback as one of Britain’s inflation metrics for the first time in 30 years—and of course, you can thank Taylor Swift
By Prarthana PrakashMarch 12, 2024
person carrying lego bag in their hand at a crossing
Retail
Inflation has battered the toy market—but defiant Lego saw sales climb 4% in 2023: ‘We continue to grow’
By Prarthana PrakashMarch 12, 2024
A group of people working for Lufthansa standing holding red flags in protest of Lufthansa
Lifestyle
Lufthansa hits turbulence: New cabin crew strike adds to woes of Germany’s flag carrier as ground staff walkout hits profits
By Prarthana PrakashMarch 12, 2024
a picture of kate middleton smiling with crowds around her
Lifestyle
Kate Middleton’s Mother’s Day photo was meant to combat conspiracies. But the ‘attention economy’ is fueling more rumors than ever
By Prarthana PrakashMarch 11, 2024
tube of wegovy injections
Lifestyle
Novo Nordisk eclipses Tesla on positive trial results for a weight loss drug that may be more powerful than its own Wegovy 
By Prarthana PrakashMarch 8, 2024
a group of women
Success
The best is yet to come: These women are leading Europe’s biggest companies, proving success has no limits
By Prarthana Prakash and Aslesha MehtaMarch 8, 2024
taylor swift singing on a stage with side dancers
Lifestyle
Taylor Swift ‘superfan advisor’ is a job now at one of the world’s biggest museums
By Prarthana PrakashMarch 7, 2024
two men sitting on the stands of a tennis match
Lifestyle
Rupert Murdoch cuts the cord on his U.K. Fox News–esque channel, TalkTV, as it fails to click with audiences
By Prarthana PrakashMarch 6, 2024
People browsing through a cosmetics store
Retail
LVMH-owned Sephora is riding the ‘lipstick effect’ wave as it eyes more growth amid continuing economic downturn
By Prarthana PrakashMarch 5, 2024
Polestar CEO says rivals like Mercedes, Ford, and Aston Martin that are delaying EV production to wait for consumers to catch up are falling into ‘an incredible trap’
Tech
Polestar CEO says rivals like Mercedes, Ford, and Aston Martin that are delaying EV production to wait for consumers to catch up are falling into ‘an incredible trap’
By Prarthana PrakashMarch 4, 2024
a picture of luxury bags
Retail
The Gen Z and millennial rebellion against full-price luxury is hurting Burberry and Kering, but propping up secondhand marketplaces
By Prarthana PrakashMarch 3, 2024
person holding bud light bottles
Retail
Bud Light beer boycott may now have a price tag, as AB InBev notches a $1.4B drop in U.S. sales following transgender influencer row
By Prarthana PrakashMarch 1, 2024
taylor swift performing
Lifestyle
Universal Music Group and TikTok went to war over the use of music—now, their deadlock is getting worse, and artists and creators are taking a hit
By Prarthana PrakashFebruary 29, 2024
person at their desk with a laptop in front of them looking worried
Success
The rise of the freelancer: Gen Z are turning their backs on secure jobs as layoffs and AI scare them away from the traditional 9-to-5
By Prarthana PrakashFebruary 28, 2024
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Big Tech
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