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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

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Success
$178K-a-year manager at the U.K.’s financial regulator ordered back to the office by judge, who agreed WFH is detrimental to her work
By Prarthana PrakashJanuary 22, 2024
a man seated on a wooden chair, talking to someone facing their back to the camera
Success
How Croatia’s first unicorn grew from a small village with a $16,000 loan from parents to a billion-dollar tech powerhouse working with WhatsApp and Uber
By Prarthana PrakashJanuary 20, 2024
people walking outside an IWC store
Retail
Cartier-owner Richemont’s earnings may show the bright spot that luxury companies have been waiting for—demand from Chinese shoppers
By Prarthana PrakashJanuary 19, 2024
King Frederik X and Queen Mary of Denmark wave from a balcony.
Lifestyle
Denmark’s monarchy shake-up takes a fresh twist as King Frederik X publishes a surprise book 3 days after taking the throne
By Prarthana PrakashJanuary 18, 2024
Lamborghini CEO Stephan Winkelmann standing beside a white Lamborghini car
Retail
Lamborghini busted through high inflation and a cost-of-living crisis in 2023 to hit record sales. CEO hails ‘historic milestone’
By Prarthana PrakashJanuary 17, 2024
people chatting with each other
Lifestyle
Gen Z employees who want to succeed in the age of AI should come to the office more, accounting giant U.K. boss says
By Prarthana PrakashJanuary 16, 2024
Pablo Hernández de Cos speaking at an event
Tech
AI’s impact and lack of coordinated regulation ‘could change the course of history not necessarily for the good’, warns Swiss banking watchdog
By Prarthana PrakashJanuary 15, 2024
AI model Ava
Tech
A Formula E team tried using a female AI influencer to promote inclusion and diversity in racing—she lasted just two days following backlash
By Prarthana PrakashJanuary 12, 2024
a line of trucks stand on a road
Finance
Europe’s largest economy, struggling to pull itself out of recession, hit with rail strikes and farmers’ protests to start 2024
By Prarthana PrakashJanuary 12, 2024
people walking by a Burberry store
Retail
Luxury trench-coat maker Burberry is buttoning up for a gloomy earnings report after Christmas washout
By Prarthana PrakashJanuary 12, 2024
people walking out of Louis Vuitton store
Retail
LVMH-owned beauty brand is fed up with fake goods being sold on TikTok—so it is in talks to join forces with the video platform to stop it
By Prarthana PrakashJanuary 11, 2024
person standing in front of a countdown clock in front of Paris's Eiffel Tower
Lifestyle
Gen X drugmaker is coughing up millions for Paris Olympics sponsorship to show Gen Z and millennials it’s a cool place to work
By Prarthana PrakashJanuary 10, 2024
Photo of Howard Davies
Finance
‘What planet does he live on?’ Bank boss sparks fury after saying it’s ‘not that difficult’ to buy a home in cost-of-living crisis-hit U.K.
By Prarthana PrakashJanuary 8, 2024
vladimir putin talking with his right hand raised in the air
Politics
Vladimir Putin is trying to entice foreign nationals with the offer of Russian citizenship to help him fight against Ukraine
By Prarthana PrakashJanuary 5, 2024
a scattered crowd seen in an open area with the eiffel tower at the back
Lifestyle
Paris hotels are cashing in on Olympics fever by hiking prices to over $1,000 on opening night
By Prarthana PrakashJanuary 5, 2024
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Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
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By Sydney LakeJune 25, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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