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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

a picture of a Maersk container ship
Retail
Shipping giant Maersk’s stock buoyed by halt of Red Sea journeys following Houthi rebel attacks—but it may be bad news for inflation
By Prarthana PrakashJanuary 4, 2024
a crowd of people at iceland's hot springs
Lifestyle
Iceland’s booming tourist industry and hot housing market is leaving locals out in the cold
By Prarthana PrakashJanuary 3, 2024
woman standing in front of a camera holding a pink sweater in hand
Retail
Gen Zers cashing in with side hustles on Depop and Vinted may soon have to declare their earnings to the U.K. taxman
By Prarthana PrakashJanuary 2, 2024
woman looking closely at a product in a glass jar at a store
Retail
A ‘skimpflation’ plague took over supermarkets in 2023 with consumers saying products are smaller and sometimes worse quality for the same price—if not more
By Prarthana PrakashDecember 29, 2023
a person sitting at a pub counter and holding a glass of beer
Retail
It wasn’t just you: Beer brands have had a challenging 2023 as well, from consumer boycotts and sobering volumes to ‘stolen’ breweries
By Prarthana PrakashDecember 29, 2023
people walking on a busy street in London
Finance
British startups should be kept on home soil, says top bank boss, claiming U.S. buyers are getting all the glory with none of the risk
By Prarthana PrakashDecember 28, 2023
A picture of Michael O'Leary speaking behind a row of microphones
Environment
Ryanair’s CEO says consumers will always choose budget flights over environmental fears, as aviation has been wrongly made the ‘poster child’ for climate change
By Prarthana PrakashDecember 27, 2023
Crowds of people walking in a shopping area with a Dior store
Retail
High-end brands like LVMH and Gucci-owner Kering felt the pinch in 2023—but a new type of luxury is gaining a share of consumers’ wallets
By Prarthana PrakashDecember 25, 2023
a picture of vladimir putin standing in front of two open doors and curtains
Finance
Vladimir Putin’s war in Ukraine has cost Russia’s economy 5% in growth, U.S. Treasury says
By Prarthana PrakashDecember 14, 2023
heads of People shown against a Goldman Sachs sign on a wall
Finance
British Goldman Sachs top commodities trader is retiring after making $100 million in 3 years—topping what CEO David Solomon pulled in
By Prarthana PrakashDecember 13, 2023
bottles of beer in a factory machine
Retail
Carlsberg CEO plans to continue hiking beer prices and expand in Asia as the brewer tries to offset the loss of its ‘stolen’ Russian business
By Prarthana PrakashDecember 12, 2023
people watching and taking photo of a white luxury car on display
Retail
‘Work less and work better, this is the principle’: Lamborghini makes history by agreeing to a 4-day workweek for its production workers
By Prarthana PrakashDecember 7, 2023
a row of houses with signs showing sold or to let signs
Retail
Rocketing rental prices in London should be music to landlords’ ears—but instead, they are on a selling spree
By Prarthana PrakashDecember 6, 2023
Portrait of Ximena O'Reilly.
Conferences
How Nestlé’s chief designer is trying to keep its brands relevant, 157 years on
By Prarthana PrakashDecember 5, 2023
2 people seen walking into a birkenstock store
Finance
Birkenstock’s shares have finally beaten its IPO price—but the class of 2023 is struggling to forge ahead despite market rally
By Prarthana PrakashDecember 5, 2023
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