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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

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Finance
Top economist David Rosenberg says we’re already in a recession, but ‘nobody has noticed’
By Prarthana PrakashMay 26, 2023
Young women standing in front of a Taylor Swift photo montage banner
Success
The Taylor Swift Ticketmaster fiasco turned her Swiftie army into resale entrepreneurs—but it’s wreaking havoc on her concerts
By Prarthana PrakashMay 25, 2023
A PICTURE OF ELON MUSK WAVING
Tech
Elon Musk weighs in on a Google and Microsoft search rival, A.I. ‘going Terminator,’ and how to fly to Mars
By Prarthana PrakashMay 24, 2023
Human hand holding a pen to paper on the left; a robotic metal hand typing on a laptop to the right
Tech
News website Boring Report is using A.I. to change how people consume news—literally making it ‘boring’ by avoiding sensationalism
By Prarthana PrakashMay 23, 2023
Portrait of Alphabet CEO Sundar Pichai and OpenAI CEO Sam Altman on blue background.
Tech
OpenAI’s Sam Altman and Google’s Sundar Pichai are now begging governments to regulate the A.I. forces they’ve unleashed
By Prarthana PrakashMay 23, 2023
After Gen Zers threw tomato soup at a Van Gogh, now climate activists are dumping charcoal into Rome’s Trevi Fountain
Environment
After Gen Zers threw tomato soup at a Van Gogh, now climate activists are dumping charcoal into Rome’s Trevi Fountain
By Prarthana PrakashMay 22, 2023
People snacking
Retail
Millennials and Gen Z’s rebellion against their parents’ rules is spawning a $181 billion industry that makes everything into a snack
By Prarthana PrakashMay 15, 2023
A picture of Raphael Bostic
Finance
One of the Fed’s most hawkish officials doesn’t see rate cuts happening until ‘well into 2024’
By Prarthana PrakashMay 15, 2023
A picture of Sundar Pichai talking
Tech
Google’s Sundar Pichai thinks A.I. will spur ‘big societal labor market disruptions’ but also make professions better
By Prarthana PrakashMay 12, 2023
Elon Musk names NBCUniversal’s Linda Yaccarino as new Twitter CEO
Leadership
Elon Musk names NBCUniversal’s Linda Yaccarino as new Twitter CEO
By Nick Lichtenberg and Prarthana PrakashMay 12, 2023
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
Lifestyle
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
By Prarthana PrakashMay 11, 2023
Picture of Arvind Krishna
Tech
IBM’s CEO says its new A.I. tools will be able to do ’30 – 50%’ of ‘repetitive’ office work after indicating his own company will pause some hiring
By Prarthana PrakashMay 10, 2023
Tucker Carlson is relaunching his show on Elon Musk’s Twitter—and reportedly without $25 million in severance
Tech
Tucker Carlson is relaunching his show on Elon Musk’s Twitter—and reportedly without $25 million in severance
By Prarthana PrakashMay 9, 2023
Mark Zuckerberg smiling
Lifestyle
Mark Zuckerberg just won some medals in his jujitsu tournament debut after calling the sport ‘primal’
By Prarthana PrakashMay 9, 2023
A picture of Warren Buffett and Charlie Munger sitting side-by-side
Success
Life according to Warren Buffett and Charlie Munger: Write your own obituary and avoid toxic people
By Prarthana PrakashMay 8, 2023
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Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
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