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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A man at a self-service kiosk uses a touch screen to place an order.
RetailOutsourcing founder explains why a Manhattan restaurant uses a staffing firm in the Philippines that pays cashiers a few dollars an hour: ‘The cost is admittedly cheaper than the U.S.’
By Sasha RogelbergApril 11, 2024
Former Allbirds CEO Joey Zwillinger is wearing a tuxedo and standing at a glass podium.
RetailNasdaq just gave former unicorn Allbirds a 6-month warning to raise its stock price or risk getting booted—experts say to look at its B Corp status
By Sasha RogelbergApril 11, 2024
A man sitting at a desk in an office on a video meeting
SuccessFor the first time since the pandemic, Americans prefer hybrid over remote work—and it’s not the free lunches driving the shift
By Sasha RogelbergApril 9, 2024
A woman is standing in front of a large screen with a food menu on it. She is selecting an item with her pointer finger.
RetailThe future of fast food service? Cashiers are Zooming in from the Philippines to take your order at an NYC fried chicken joint
By Sasha RogelbergApril 8, 2024
California’s new $20 minimum wage could leave the state with higher unemployment for years to come, economist says
FinanceCalifornia’s new $20 minimum wage could leave the state with higher unemployment for years to come, economist says
By Sasha RogelbergApril 6, 2024
A young man sitting at his computer throws a stack of paper in the air and yells
SuccessThis Gen Zer applied to 1,700 jobs but only received one offer—and he says hiring managers didn’t contact him until he cussed them out on TikTok
By Sasha RogelbergApril 5, 2024
A man wearing a hardhat walks across the courtyard in front of a TSMC building.
TechTSMC shrugs off Taiwan’s biggest earthquake in 25 years, showing its massive chip foundry mega-complexes are nearly quake-proof
By Sasha RogelbergApril 3, 2024
Nvidia CEO Jensen Huang is standing behind a cluster of microphones with a concerned look on his face.
Tech$2.2 trillion Nvidia is colliding with Taiwan’s biggest earthquake in 25 years as its key chip supplier grapples with factory fallout
By Sasha RogelbergApril 3, 2024
United Airlines CEO Scott Kirby
FinanceBoeing is falling so behind on plane deliveries that United is asking pilots to volunteer for unpaid leave, potentially for months
By Sasha RogelbergApril 2, 2024
Gavin Newsom smilies with a piece of paper behind a podium. He is surrounded by celebrating workers and supporters.
PoliticsOver 500,000 fast-food workers in California just got a huge raise thanks to a new law—but not everyone is celebrating
By Sasha RogelbergApril 1, 2024
An out-of-focus person is point to their left and is standing in front of a window with the red and white Walgreens 'W' on it.
RetailWalgreens’ frail quarter goes beyond the discretionary spending dips afflicting its competitors. It’s ‘just not very good at retailing,’ analyst says
By Sasha RogelbergMarch 29, 2024
A baby is lying on a white sheet and is crying.
RetailJapan’s population is getting so old that a diaper manufacturer is only making products for adults, not babies
By Sasha RogelbergMarch 28, 2024
The Dali shipping container abuts the fallen Francis Scott Key Bridge.
FinanceWas Baltimore’s bridge collapse the fault of the cargo ship or the bridge? Both, experts say—and there’s no quick fix on the horizon
By Sasha RogelbergMarch 27, 2024
Photo of Larry Page
LeadershipGoogle’s founders didn’t market test Alphabet’s name before launching the now $1.9 trillion juggernaut. Here’s the advice Steve Jobs gave Larry Page
By Sasha RogelbergMarch 26, 2024
United CEO Scott Kirby is wearing a dark suit and is sitting on a chair onstage.
FinanceUnited Airlines loses $600 million in market cap on news that FAA is opening a probe after airline’s 10th safety flub in just 2 weeks
By Sasha RogelbergMarch 25, 2024
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