Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailRestaurant robots are the ‘vanguard of automation,’ top analyst says. It’s not coming for fast-food workers’ jobs—it’s actually helping them
By Sasha RogelbergMarch 23, 2024
SuccessThese fast-food workers are earning $25 an hour with paid vacation—as long as they work alongside a giant burger-slinging robot arm
By Sasha RogelbergMarch 22, 2024
RetailPepsi takes on rival Coke’s biggest client, landing its beverages and snacks in 20,000 Subway sandwich shops
By Sasha RogelbergMarch 20, 2024
TechFerrari is full speed ahead on its first electric car—and the CEO promises it’s going to roar just as loud as a combustion engine
By Sasha RogelbergMarch 20, 2024
FinanceBig tobacco just broke up with big beer: Marlboro maker Altria offloads AB InBev shares as both falter on decreased demand for key products
By Sasha RogelbergMarch 19, 2024
LeadershipMusk says ‘trying to make everything a race issue is divisive and corrosive,’ days after settling a racial discrimination lawsuit at Tesla
By Sasha RogelbergMarch 18, 2024
RetailFurious millennial moms would rather make their own cereal than buy Kellogg’s after CEO’s ‘cereal for dinner’ comment spurs boycott
By Sasha RogelbergMarch 16, 2024
SuccessHow a 41-year-old former ad man birthed a $1.4 billion beverage unicorn by putting water in a can: ‘There’s no reason that only beer can have that kind of cool look and feel’
By Sasha RogelbergMarch 15, 2024
RetailLiquid Death is turning water into Gen Z’s beer by selling the ‘healthiest thing you can drink’
By Sasha RogelbergMarch 14, 2024
RetailAbercrombie’s stock has been riding a nearly 400% surge for 12 months now but it just had its toughest one-week setback as investors chew over millennial interest in the brand
By Sasha RogelbergMarch 12, 2024
RetailIt’s not just Trader Joe’s battling bacteria and possibly plastic in its prepared products: Food and drink recalls have reached a five-year high
By Sasha RogelbergMarch 11, 2024
LifestyleMeet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with Lucasfilm—‘It’s creative, but it’s somebody else’s creativity’
By Sasha RogelbergMarch 10, 2024
RetailTarget moves even more aggressively to capture the Walmart shopper as top analyst fears ‘general malaise’
By Sasha RogelbergMarch 8, 2024
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