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Bud Light hopes to win people back with Super bowl ad
Retail
Bud Light hopes to win people back with Super bowl ad
By Chris MorrisJanuary 25, 2024
Marcel Hermann Telles
Finance
Investment billionaire hands son his $6.1 billion stake in the world’s biggest brewer—embattled AB InBev
By Orianna Rosa RoyleJanuary 2, 2024
a person sitting at a pub counter and holding a glass of beer
Retail
It wasn’t just you: Beer brands have had a challenging 2023 as well, from consumer boycotts and sobering volumes to ‘stolen’ breweries
By Prarthana PrakashDecember 29, 2023
picture of Jacob Aarup-Andersen
Retail
European brewing giant’s CEO on Russia stealing its flagship beer business: ‘A very, very sad and unfortunate turn of events’
By Prarthana PrakashOctober 31, 2023
Microsoft founder Bill Gates visits Imperial College London on February 15, 2023.
Success
The Bill Gates Foundation Trust is backing Bud Light: It’s betting nearly $100 million on embattled AB InBev
By Chloe TaylorSeptember 6, 2023
Anheuser-Busch CEO Brendan Whitworth
Finance
Bud Light comforted investors by saying it was still the bestselling beer for all of 2023—now even that consolation prize is gone
By Christiaan HetznerAugust 23, 2023
cans of bud light beer
Lifestyle
AB InBev’s Bud Light has started to win over Americans again, according to a Deutsche Bank survey
By Prarthana PrakashAugust 17, 2023
U.K. government official John Glen
Lifestyle
Fearing a repeat of Bud Light, U.K. government tells business leaders to stay away from politics and ‘woke’ culture wars
By Prarthana PrakashAugust 9, 2023
Cartons of Bud Light and other brands of beer
Retail
Bud Light boycott over Dylan Mulvaney trans ad spot has already cost parent AB InBev $400 million
By Prarthana PrakashAugust 4, 2023
Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
Finance
Bud Light market share stabilizes after transgender saga, says AB InBev: ‘We are taking the feedback’
By Dee-Ann Durbin and The Associated PressAugust 3, 2023
Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco
Finance
Brazil and China are saving AB InBev from its Bud Light trans marketing fiasco
By Andy Hoffman and BloombergAugust 3, 2023
A picture of Dolf van den Brink
Europe
Bud Light rival Heineken says businesses need to ‘stand for their values’ in the wake of AB InBev’s transgender row
By Prarthana PrakashAugust 1, 2023
Crates of Heineken bottles
Retail
Beer drinkers did not appreciate Heineken trying to pass higher costs onto them—and it has had a sobering effect on profits
By Prarthana PrakashJuly 31, 2023
Kansas City Chiefs Travis Kelce
Finance
Bud Light enlists Kansas City Chiefs star Travis Kelce to try to win back conservative boycotters and reverse tanking sales with new grunting ad—but viewers aren’t impressed
By Orianna Rosa RoyleJuly 5, 2023
Dylan Mulvaney
Retail
Bud Light totally abandoned trans spokesperson Dylan Mulvaney, she says: ‘For months now, I’ve been scared to leave my house’
By The Associated PressJune 30, 2023
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