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Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
Success
Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
By Orianna Rosa RoyleMarch 6, 2025
Gen Z consumer takes picture of Jellycat in store.
Success
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
By Emma BurleighFebruary 16, 2025
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Tech
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
By Chris MorrisJanuary 8, 2025
Jaguar's new brand campaign aesthetic
Retail
Jaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
Retail
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
By Meg Kinnard and The Associated PressNovember 21, 2024
Former Abercrombie CEO Mike Jeffries
Retail
Former Abercrombie CEO accused of coercing men into sex for a chance to model for the brand
By Sydney LakeOctober 22, 2024
5 secrets to building a personal brand that elevates your career
MPW
5 secrets to building a personal brand that elevates your career
By Brooke SeipelOctober 14, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
Commentary
Electric vehicles don’t need to sound like the future—even if they are the future
By Paul AmitaiSeptember 27, 2024
Coke pulls its latest ‘permanent’ flavor from store shelves after just six months
Finance
Coke pulls its latest ‘permanent’ flavor from store shelves after just six months
By Chris MorrisSeptember 24, 2024
After 155 years, Campbell’s is dropping ‘soup’ from its name
Leadership
After 155 years, Campbell’s is dropping ‘soup’ from its name
By Chris MorrisSeptember 11, 2024
Canada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried
Retail
Canada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried
By Orianna Rosa RoyleAugust 10, 2024
Photo of Alix Earle
Lifestyle
Millionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface
By Sydney LakeAugust 9, 2024
Job seeker and recruiter during interview.
Leadership
HR experts at PwC, Hilton, and Moderna reveal 6 ways you can land a job in a cooling labor market
By Emma BurleighAugust 5, 2024
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
Leadership
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
A series of portraits of Betty Crocker hang under lights
Newsletters
Fortune Archives: Unmasking Betty Crocker: The story of how Fortune exposed the General Mills homemaker as a fictional brand mascot in 1945
By Katherine RaymondJuly 28, 2024
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Most Popular
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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