• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button Iconbranding

branding

Page 3 of 8
Professional namer Anthony Shore
Success
Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
Retail
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
By Katie Hicks, Marketing Brew and Morning BrewApril 2, 2024
Portrait of Ximena O'Reilly.
Conferences
How Nestlé’s chief designer is trying to keep its brands relevant, 157 years on
By Prarthana PrakashDecember 5, 2023
Twitter co-founder Jack Dorsey has distanced himself from his support of Elon Musk's management of the platform.
Tech
Twitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company
By Christiaan HetznerJuly 24, 2023
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
Lifestyle
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
By Prarthana PrakashMay 11, 2023
Why rebranding a corporation isn’t for the faint of heart
Leadership
Why rebranding a corporation isn’t for the faint of heart
By Fortune EditorsApril 20, 2023
Nokia is so annoyed people still think it makes phones that it redesigned its logo 
Tech
Nokia is so annoyed people still think it makes phones that it redesigned its logo 
By Rafaela Lindeberg and BloombergFebruary 26, 2023
‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
Leadership
‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
By Geoff ColvinFebruary 13, 2023
How century-old brand Whirlpool is leveraging design to map out its next 100 years
Newsletters
How century-old brand Whirlpool is leveraging design to map out its next 100 years
By Nicole Gull McElroyJune 21, 2022
How DoorDash leveraged a customer problem to create its most successful feature yet
Newsletters
How DoorDash leveraged a customer problem to create its most successful feature yet
By Nicole Gull McElroyFebruary 1, 2022
How Airbnb’s human-centered software design helped it win the pandemic
Newsletters
How Airbnb’s human-centered software design helped it win the pandemic
By Nicole Gull McElroyNovember 30, 2021
Beware Facebook, corporate name changes are risky. Remember Qwikster?
Tech
Beware Facebook, corporate name changes are risky. Remember Qwikster?
By Marco Quiroz-GutierrezOctober 20, 2021
The 3 design principles that informed Coca-Cola’s latest rebrand
Newsletters
The 3 design principles that informed Coca-Cola’s latest rebrand
By Nicole Gull McElroyOctober 19, 2021
SurveyMonkey changes its name as it expands beyond surveys
Tech
SurveyMonkey changes its name as it expands beyond surveys
By Jonathan VanianJune 9, 2021
TB12 founders Tom Brady and Alex Guerrero
Retail
Patriots’ QB Tom Brady Is Already Working on His Retirement Brand
By Kate BowersOctober 24, 2019
1
  • 1
  • 2
  • 3
  • 4
  • 5
...8
Most Popular
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
By Sydney LakeJune 29, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.