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People are paying thousands of dollars for Labubu dolls. Inside the hottest new toy sensation
Arts & Entertainment
People are paying thousands of dollars for Labubu dolls. Inside the hottest new toy sensation
By Chris MorrisJune 11, 2025
Mattel gets 40% of its toys from China and says it will raise prices ‘where necessary’ to offset Trump tariff costs
Finance
Mattel gets 40% of its toys from China and says it will raise prices ‘where necessary’ to offset Trump tariff costs
By Anne D'Innocenzio and The Associated PressMay 6, 2025
Toy shortages are in the pipeline as U.S. firms cancel orders with tariffs putting Christmas ‘at risk’
Retail
Toy shortages are in the pipeline as U.S. firms cancel orders with tariffs putting Christmas ‘at risk’
By Jason MaMay 2, 2025
Build-A-Bear’s CEO started her career working at a McDonald’s drive-thru. Now she leads a $496 million toy empire
Leadership
Build-A-Bear’s CEO started her career working at a McDonald’s drive-thru. Now she leads a $496 million toy empire
By Imani RacineApril 27, 2025
Hasbro CEO Chris Cocks
Retail
Hasbro has a winning hand with Wizards, bucking the trend in retail
By Sydney LakeApril 24, 2025
A boy plays with Lego bricks.
Features
Aliens, rovers and energy crystals: How Lego’s obsession with detail has kept fans hooked for 92 years and counting
By Prarthana PrakashApril 2, 2025
Steve Rad, CEO of toy maker Abacus Brands Inc., which designs science kits and other educational toys for older children, shows a newly improved matte box, left, that will replace its black plastic mold packaging insert, seen right, with an improved cardboard material to help offset the costs of future tariffs in El Segundo, Calif., on Monday, March 31, 2025.
Retail
Trump’s tariffs may trigger the return of ‘shrinkflation’ with shoppers paying more for less
By Anne D'Innocenzio and The Associated PressApril 1, 2025
Record earnings at Lego as CEO says Trump’s tariffs are ‘not what keeps me awake at night’
Retail
Record earnings at Lego as CEO says Trump’s tariffs are ‘not what keeps me awake at night’
By AFPMarch 11, 2025
Care Bears sitting on a toy shelf
Retail
Expect an expensive 2025 holiday season: Experts say the vast majority of toys are going to be more costly because of Trump’s tariffs on China
By Anne D'Innocenzio and The Associated PressMarch 6, 2025
Gen Z consumer takes picture of Jellycat in store.
Success
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
By Emma BurleighFebruary 16, 2025
Build-A-Bear’s CEO spends her Fridays penning old-fashioned ‘thank-you’ notes to bolster her $486 million toy empire
Leadership
Build-A-Bear’s CEO spends her Fridays penning old-fashioned ‘thank-you’ notes to bolster her $486 million toy empire
By Rachel VentrescaJanuary 12, 2025
a picture of erno rubik holding a rubik's cube
Features
Rubik’s Cube is still selling millions after 50 years. Here’s how the old-school toy is keeping up with Gen Z’s digital shift
By Prarthana PrakashDecember 20, 2024
China’s hottest stock rockets 370% on craze for collectibles
Finance
China’s hottest stock rockets 370% on craze for collectibles
By Charlotte Yang and BloombergDecember 19, 2024
a person sitting on a floor with a bag of lego box next to him
Retail
Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
By Prarthana PrakashDecember 18, 2024
Duncan Wardle
Commentary
How I sent Buzz Lightyear to space—and what it taught me about innovation 
By Duncan WardleDecember 12, 2024
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