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Toys

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Wilma Mankiller Barbie
Retail
Native Americans rip Mattel for Wilma Mankiller Barbie that says ‘Chicken’ instead of ‘Cherokee’
By Sean Murphy and The Associated PressDecember 5, 2023
kids playing with a number of different lego bricks
Finance
Lego founder’s great-granddaughter ups her siblings’ stakes in the iconic toymaker as she sells $930M worth of shares
By Prarthana PrakashDecember 1, 2023
Australian actress Margot Robbie poses on the pink carpet upon arrival for the European premiere of "Barbie" in central London on July 12, 2023.
Leadership
Mattel CEO says the brand will no longer be confined to toys: ‘We are here to build film franchises’
By Chloe TaylorOctober 26, 2023
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
Retail
The pandemic made parents more worried than ever about children’s mental health. ‘MESH’ toys can help, say marketers
By Anne D'Innocenzio and The Associated PressOctober 14, 2023
a poster of lego movie 2
Retail
After Barbie’s billion-dollar box office smash, Lego’s CEO is eyeing another movie as profits drop
By Prarthana PrakashAugust 31, 2023
After paying $4 billion for eOne, Hasbro sells its TV and movie business for $500 million
Finance
After paying $4 billion for eOne, Hasbro sells its TV and movie business for $500 million
By Michelle Chapman and The Associated PressAugust 3, 2023
Friends playing UNO
Success
Barbie maker Mattel wants to pay someone almost $18,000 a month to play Uno
By Chloe TaylorAugust 1, 2023
How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
Leadership
How Mattel’s CEO dove into a culturally-challenged company losing hundreds of millions a year and emerged with a Barbie box office phenomenon
By Paige McGlauflinJuly 22, 2023
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
Family
Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: ‘Why should children be exposed to this type of stealth marketing?’
By Erin PraterJuly 20, 2023
A picture of a kid playing with play-doh
Retail
The struggling toymaker behind Dungeons & Dragons and Play-Doh is banking on middle-aged shoppers as the ‘heart and soul’ of its business
By Prarthana PrakashJune 9, 2023
A Funko POP doll being painted.
Retail
This kids toy company made too many bobblehead figures so now it’s ‘eliminating’ $30 million worth of stock
By Eleanor PringleMarch 6, 2023
Lego
Success
Lego is ditching Connecticut for Boston, which aims to ‘become the most family-friendly city in the country’
By The Associated PressJanuary 25, 2023
Barbie doll
Success
Barbie is going after the coveted 3-year-old demographic with a taller new doll that has less of an hourglass figure
By Leanne Italie and The Associated PressJanuary 12, 2023
Al Roker, Sheinelle Jones and Craig Melvin on NBC with adult Happy Meals
Finance
The ‘kid-adult’ market is booming in the toy industry—and major brands like McDonald’s, Lego and Build-a-Bear are paying attention
By Anne D'Innocenzio and The Associated PressDecember 19, 2022
Professor Ernő Rubik, inventor of Rubik's Cube, holding a Rubik's Cube
Lifestyle
The man who designed the iconic Rubik’s Cube explains why it’s so popular after almost 50 years: ‘Contradiction’ is a key to its success
By Mark Kennedy and The Associated PressDecember 1, 2022
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Success
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By Sydney LakeJune 25, 2026
Big Tech
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By Marco Quiroz-GutierrezJuly 1, 2026
Success
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